Superior Customer Service Since 1918
Whether you're a Michelin-star restaurant or a bustling pizza shop, our solutions are crafted to meet the unique needs of every business. Regardless of your business size, our dedicated specialists are your reliable partners, providing expert guidance and tailored solutions that add significant value."
Services
Singer is more than our suite of services. We’re a united team with a focus on the long term. The proof is in the loyal and lasting relationships we’ve built with suppliers, colleagues, and customers alike. We look forward to building a partnership with you.
Tabletop and Smallwares Curation
At Singer, we focus on the details. We collaborate to understand how you envision your operation and offer guidance to ensure you have everything you need. From kitchen to dining room, we work alongside your team to create an environment tailored to your unique property.
- We present personalized options for tabletop and smallwares that channel your vision for the end-user experience and tell the unique story of your property
- Adhering to your scope, timeline, and budget is as important to us as it is to you, so you can expect realistic options and solutions that will help you grow revenue while reducing costs
- We're by your side through the process, including helping you check in deliveries and stage goods to guarantee efficiency, accuracy, and completeness
Individualized Procurement
Our well-established relationships with manufacturers across the industry, and around the world, give Singer a unique advantage in the marketplace. Combined with our high-touch service model, this allows us to optimize your experience and help you stand out.
- We continually review your procurement package to make sure we're delivering you the highest quality products at the strongest pricing
- We can help develop and clearly express your brand identity with custom-printed product, from china and glassware to takeout containers, cups, bags, and more
- Multiple warehouses allow us to inventory your custom items and deliver them as needed so you don't have to worry about storage
Custom Online Ordering
As a Singer customer, you will have access to a personal web portal that's tailored to your specific needs. Our order guides and web solutions allow you to order on your schedule, manage your account, and get the supplies you need when you need them.
- Place orders 24 hours a day, seven days a week, with full visibility of live, on-hand inventory
- We customize multiple order guides to your operation's needs and set up as many authorized users as you need, including different levels of access, so you're always in full control
- Seamlessly manage inventory, view order history, control costs and rapidly re-order supplies
Reliable Delivery
Our private fleet and professional drivers allow us to deliver your goods on time, every time.
- Convenient, next-day delivery of online and phone orders is our standard
- Don't wait and wonder - track your order status in real time with our proprietary software
- We take the time and care to provide professional, inside delivery and check-in, with white glove service available upon request
Markets We Serve
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Completed Projects
Equipment and tabletop supplied by Singer Equipment Company
Specifying team: Dennis DeCicco, Joseph Steckmeister, Alexander Selig
Teamwork makes the dream work, they say, and so does thoughtful collaboration.
“Is it up to the standards that you would put your name on it? That’s what we expect from our team,” says DeCicco, Project Director.
A name was certainly on the line at Hunter Restaurant in Long Island. Executive Chef and Owner Hunter Wells’ signature is not just on the façade of the building in East Norwich, but on the dinnerware and face masks donned by waitstaff during service. It was equally important that the flow and utility of the Hunter kitchen also had his signature.
For this, Wells and business partner Adam Rand of AGR Hospitality enlisted Next Step Design.
“There are parts of this kitchen that express that this place is the home and job of the owner,” says Wells.
Rand agrees: “You walk into the kitchen and it doesn’t just look like stoves and burners. It feels like a piece of art.”
One such detail is the bright aquamarine tile backsplash behind the line, only visible to guests in the moments when the kitchen door swings open during the flow of service. This was another team decision made possible with the consultation of Bentel & Bentel, the architecture firm that designed Hunter Restaurant.
“It’s becoming a trend in back of house kitchens to give a little bit of a moment,” says Leif Billings, Vice President for the Northeast Division for Next Step Design. “Most kitchens are very industrial and white. If you’re lucky, you might get subway tile. Putting a little color here and there certainly creates a more exciting work environment.”
There’s excitement aplenty with the equipment that Next Step Design specified for this project. A custom Jade cooking suite sits flush against the wall, with the broiler at center, a unique configuration which has proven instrumental in the success of Hunter’s menu, inspired by old world French and Mediterranean cuisine.
“You’ll always feel safe in Hunter’s restaurant,” says Billings. Clean lines and fixtures were a cornerstone of Hunter’s original vision, even before the pandemic hit.
The menu is approachable and inspires guests to treat themselves to dishes sculpted around the Chef’s local purveyors.
“People want the classics. We’re delivering that to them,” says Adam Rand of AGR Hospitality. “We’ve been able to source and work with great vendors paired with great equipment, like our Jade broiler that achieves that great char. I think that’s where Jade was a big plus for us. We felt that was where money should be spent.”
In addition to the equipment, many of Hunter’s kitchen smallwares and entire tabletop specification was supplied by Singer Equipment Company. The custom dinnerware (with Hunter’s signature as the restaurant’s logo) is Stella by Villeroy & Boch, pairing with Sambonet’s Baguette range to provide a polished setting. The robust wines by the glass and cocktail program is complimented by a suite of Steelite stemware.
“Having a company like Singer that’s end-to-end was important especially for our first restaurant. It worked out really well,” says Rand.
Singer is proud to be your local supplier for kitchen equipment and supplies. For more information on starting your restaurant project, visit us online or email us at marketing@singerequipment.com.
What Our Customers Are Saying
What Our Customers Are Saying
"...it is amazing that work done as promised stands out in today’s world of excuses, disappointments and re-active planning. It’s always a pleasure to work with professionals. You should be proud that your expansion has not diluted your core values of the business and the Singer name!"