Singer Equipment Privacy Policy

Last updated May 2023

This Privacy Policy is effective for all users of our services and visitors to the website maintained at https://www.singerequipment.com (our “Website” or “Singer Equipment”) operated by Singer Equipment (“Company,” “us,” “we” or “our”). This Privacy Policy pertains to all users of our services, purchasers of our products and visitors (“Visitors” or “you”) and any other ways in which you may communicate (e.g., via telephone) with us.

Introduction

This Privacy Policy describes how we collect, use, process, and disclose personal information when Visitors access and use our Website.  We have adopted this Privacy Policy to inform you of our information gathering practices and the ways in which we may use personal information we receive from Visitors.  This Policy applies to all personal information submitted to us for use with or in connection with our Website.  The information provided by our customers and  visitors helps us personalize and continually improve your shopping experience at our website maintained at www.singerequipment.com (the “website” or “Singer Equipment”.)

Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Website. By accessing or using this Website, you agree to this privacy policy. This policy may change from time to time (see Changes to Our Privacy Policy below). Your continued use of this Website after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.

Arbitration
[You acknowledge that the Terms of Use contain a binding arbitration clause and class action waiver that impact your rights regarding resolving disputes that are not otherwise waived pursuant to the terms of your agreement with Company. If you live in the United States, such provisions are binding on you and the Company. Please read the arbitration clause and class action waiver contained in the Terms of Use carefully. If you disagree or are uncomfortable with the Terms of Use, or this Privacy Policy, please discontinue your use of our Website. Otherwise, you will have consented to arbitrate disputes with Company which arise under this Privacy Policy and the Terms of Use.

We are Primarily a Business to Business Operation.
We are primarily a business to business service provider.  While we use reasonable efforts to protect the information you provide to us, as discussed further below, we cannot guaranty your privacy.  Accordingly, we ask that you not share with us any unnecessary personal information, and instead limit the information you share with us only to your business contact information (meaning your business email address, your business phone number, and other business points of contact.)

Consumers:  We collect limited information from you to respond to your inquiries or to fulfill your orders.  This information may include your name, your email address, your shipping address, your phone number, payment information.  If you use our chat function, we will store your name, your IP address, the region from which you are contacting us and the inquiry you pose.

California Residents:  If you are a California resident, please see our California Privacy Notice. 

Children Under the Age of 18
Whether you are visiting our website on behalf of yourself or your business, this website is not intended for children under 18 years of age. No one under age 18, or under the age of majority in his/her/their jurisdiction should provide any personal information to or on the Website. We do not knowingly collect personal information from children under 18. If you are under 18, do not use or provide any information on this Website. If we learn we have collected or received personal information from a child under the age of majority in his/her/their jurisdiction without verification of parental or legal guardian consent, we will delete that information. If you believe we might have any information from or about a minor, please contact us at info@singerequipment.com.

Geographic Restrictions

Our website and business are based in the United States. Access to our website may not be legal by certain persons outside of the United States. IF YOU ARE LOCATED OUTSIDE OF THE UNITED STATES, YOU ARE STRICTLY FORBIDDEN FROM ACCESSING, USING, OR ENTERING INFORMATION INTO OUR WEBSITE AND IF YOU PROVIDE US WITH ANY INFORMATION, YOU DO SO AT YOUR OWN RISK. 

Here are the types of information we gather.  

Information You Give Us: We receive and retain as long as necessary for the intended purpose information you choose to enter on our Website or give us in any other way. You can choose not to provide certain information, but then you might not be able to take advantage of many of our features, to place orders or have us extend to you credit  for your business’ orders. We use the information that you provide for such purposes as responding to your requests, customizing future shopping for you, improving our stores, communicating with you, to undertaking a credit check, order placement and/or processing, and to provide to you information relating to our products.  

Business Accounts:  If your company creates a business account with us, you or your company may create a password for you to access your business’ account instance within our systems.  It is your and your business’ responsibility to keep these passwords secure.  You should not share access credentials with any co-worker or other third party.  You are responsible for all activities by a person using your password (whether or not it is you).  You should not use the same password to access our resources as you do for your company’s resources or any personal accounts you may have.  Please contact us immediately at 800-422-8126 if you think your password was compromised.

Credit Applications: If your company asks us to extend to it credit, we may collect information about the company, its principals, and its financial information.  While this information may not include personal information, it does include confidential business information.  We restrict access to this information only to persons in our organization responsible for evaluating your company’s application.  We may also contact your financial institutions to confirm the information you have provided to us in your credit application.  We do not otherwise share this information with third parties.

Automatic Information:  We receive and store certain types of information whenever you interact with us. For example, like many Websites, we use "cookies," and we obtain certain types of information when your Web browser accesses Singer Equipment.  A number of companies offer utilities designed to help you visit Websites anonymously.  

As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:

• Details of your visits to our Website, including traffic data, logs, and other communication data and the resources that you access and use on the Website.
• Information about your computer and internet connection, including your IP address, operating system, and browser type.

The information we collect automatically is only statistical data and does not include personal information, other than IP addresses, which in certain jurisdictions is considered personal information. It helps us to improve our Website and to deliver a better and more personalized service, including by enabling us to:

• Estimate our audience size and usage patterns.
• Store information about your preferences, allowing us to customize our Website according to your individual interests.
• Speed up your searches.
• Recognize you when you return to our Website.

Cookies are alphanumeric identifiers that we transfer to your computer's hard drive through your Web browser to enable our systems to recognize your browser and to provide features such as storage of items in your Shopping Cart between visits.  The Help portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether.  

We use Google Analytics.  For more information regarding Cookies and Google Analytics, please visit these resources:
https://act-on.com/act-on-cookie-policy/ and https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage

That is about you but individually does not identify you, such as how you interact with the Website; and/or

About your internet connection, the equipment you use to access our Website, and usage details.

We only share customer information as detailed here:

Except in connection with a corporate restructure, merger or sale, where your information maybe part of an ‘onward’ transfer to the surviving corporate entity, WE DO NOT SELL YOUR INFORMATION.

Service Providers Which Support our Operation of this Website or to Assist us in Fulfilling Your Orders and Requests: 

We contract with third party service providers to assist:

• In fulfilling orders
• Delivering our products
• Installing our products
• Sending on our behalf mail and/or newsletters
• In the operation of this Website, including its chat feature (note that the person responding your chat inquiries is a Singer employee)
• Processing payments, whether by credit card or otherwise

We have agreements with these service providers by which they agree to only use information to which we give them access to support our business, and for no other purpose.  Our credit card processors are all compliant with the data security standards required by the Payment Card Industry (PCI-DSS compliant).  

If you think there was an unauthorized payment to Singer using your account or payment information, please immediately contact Customer Service at (800) 422-8126.

Other Uses of Your Information:

We use information that we collect about you or that you provide to us, including any personal information:

• To present our Website and its contents to you.
• To provide you with information, and provide our services that you request from us.
• To fulfill your orders.
• To fulfill the purpose for which you provide it.
• To carry out our obligations and enforce our rights arising from any contracts entered into between your company and us, including for billing and collection.
• To notify you about changes to our Website or problems that have arisen with our Website or your orders.
• If you opt in  to receive such information, to provide to you information about new products or services.
• In any other way we may describe at the point of collection of that information from you.
• For any other purpose with your consent.
• To enforce our rights
• To prevent fraud
• To respond to law enforcement
• Operational Purposes. We use information for operational purposes, and the operational purposes of our service/data providers and business partners. For instance, we may use information for maintaining our website and other infrastructure.
• De-Identified or Aggregate Data. In addition to the purposes listed above, we may also use de-identified or aggregate data that is not capable of being linked to any Visitor or user for additional purposes not listed above.

• As Required By Law
  • to respond a subpoena or similar legal process,
  • to comply with a lawful request by a public authority, including to meet national security or law enforcement requirements,
  • when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others,
  • to investigate fraud or respond to a legal request, and
  • to enforce our Terms of Use and this Privacy Policy.

How Long do we Keep Your Information
We will only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Policy, unless a longer retention period is required or permitted by law (such as tax, accounting or other legal requirements). Further, if you elect to opt-out from receiving future correspondence from us, we do keep your information for the limited purposes of complying with your request. 

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

Opt-Out
You may choose to opt out of any newsletters, other written communication or phone calls from us to you, or, if at any time should you wish for us to no longer communicate with you, or wish to have us delete or destroy your personal information, you should send by certified mail, a written opt out election to:

150 S. Twin Valley Road
Elverson, PA 19520

Each newsletter also contains an “opt out” or “unsubscribe” link to simplify this process for you.

If a Website user makes this election, subject to the following sentence, your personally-identifiable information will be removed from our servers.  If, however, you or your company have ongoing transactions with us, or we have a dispute with regard to a transaction previously placed or processed, your information that relates to this transaction or dispute will be retained as long as required to resolve the matter or conclude the transaction.  Also, we do keep your information for purposes of tracking your “opt-out” request. 

Our Security Measures.
Access to our customer information is limited to employees who need the information to perform a specific job.  Singer employees are trained regularly on our security and privacy practices.  We encrypt personal information that we transmit while in transit.  We have implemented other reasonable and appropriate measures designed to secure the limited personal information we receive from you or otherwise collected from accidental loss and from unauthorized access, use, alteration, and disclosure. Unfortunately, the transmission of information via the internet is not completely secure. Although we use reasonable measures to protect your personal information, we cannot guarantee the security of your personal information transmitted to or through our Website.

YOU MUST CAREFULLY CONSIDER WHAT INFORMATION YOU SHARE WITH US, AS WE CANNOT GUARANTEE THAT WE WILL BE ABLE TO BLOCK ALL ATTEMPTED ATTACKS TO THE SECURITY OF OUR WEBSITE. TO THE FULLEST EXTENT NOT PROHIBITED BY LAW, WE DISCLAIM AND SHALL HAVE NO LIABILITY FOR ANY LOSS OF, UNAUTHORIZED ACCESS OR DAMAGE TO, OR INTERCEPTION OF ANY OF YOUR PERSONAL INFORMATION TRANSMITTED THROUGH OUR SITE OR STORED ON OUR SERVERS WHEN YOU ACCESS OR USE OUR WEBSITE.

Third-Party Advertisers and Links to Websites Policy
SingerEquipment.com includes third-party advertising and links to other websites. We do not provide any personally identifiable customer information to these advertisers or third-party websites. We do not have access to or control over cookies or other features that these third-party websites may use, and the information practices of these advertisers and third-party websites are not covered by this Privacy Policy. Please contact them directly for more information about their privacy practices.

Conditions of Use, Notices and Revisions
If you choose to visit SingerEquipment.com, your visit and any dispute over privacy is subject to this Notice and our policies, including limitations on damages, arbitration of disputes, and application of the law of the Commonwealth of Pennsylvania. If you have any concern about privacy at SingerEquipment.com, please contact us with a thorough description, and we will try to resolve it.  

Changes to Our Privacy Policy
It is our policy to post any changes we make to our privacy policy on this page.  The date the privacy policy was last revised is identified at the top of the page. You are responsible for periodically visiting our Website and this privacy policy to check for any changes.

Contact Information
To ask questions or comment about this privacy policy and our privacy practices, contact us at: 

150 S. Twin Valley Road
Elverson, PA 19520