We know that captivating your audience has never been more difficult.

With a nationwide switch to grab-and-go, operators are seeking out displays that bring the presentation to the forefront.

One community looking to make an impact in more ways than one is Foodlink, a new café in Rochester, New York which will offer a curated menu of soups, salads and sandwiches in a pay-as-you-can model. After all, the pandemic has left New Yorkers, especially children, hungrier than ever, with less access to soup kitchens and other government subsidized meal plans.

When it came time to source equipment for the project, Foodlink partnered with Singer to source a bakery case that would showcase their mission—and their menu—beautifully and effectively.

“Singer did such an amazing thing for us. They’re a great partner and understand the work we’re doing,” says Terra Keller, Chief Operating Officer for Foodlink. “To build a relationship where the first interaction is a very large donation that’s making this pilot so possible for us is pretty unheard of. In addition to our own donations, Singer partnered with key suppliers to bring this project to fruition.

The high volume non-refrigerated bakery display, donated to Foodlink by Federal Industries, was indeed a crucial piece for this specification. With sleek glass windows and staggered shelving, Foodlink will be merchandising its menu and mission to guests.

“All of the pieces of equipment we received are really important but during COVID, we wanted to be able to safely display everything that we’re producing,” says Keller. “We also wanted to promote Foodlink and the fellowship.”

Complement your Federal merchandiser and elevate what’s behind the glass. A curated selection of sheet pans and buffet items such as servingware from Revol and Figgjo are all available from Singer Equipment Company. Consider prepackaging your products so they’re ready to slip right into a takeout bag for safe, easily transportable service. We stock a wide variety of bags for takeout and delivery, as well as larger, reusable options like Cambro’s GoBoxes.

If you’re looking for a consultation on how to makeover your merchandising mission, we’re here to help. Contact us at marketing@singerequipment.com.